Biggest branding decision you will ever make…

This month I wanted to discuss one of the most important branding decisions I have ever made. To reduce the footprint within the beauty industry. That is a HUGE task and I honestly had no idea where to start. Here is what I did know. I wanted my business to mean something bigger than just beauty. I truly wanted to make a difference with this massive undertaking I had embarked upon. I did a ton of thinking and A LOT of research before I made up my mind. Ultimately I thought what could be bigger than taking care of the planet we live on!

We all know that we are making a foot print around here. Wether we are choosing to live obliviously or accept the cause and effect the fact remains that we are creating an environmental disturbance. We are creating items that nature was not designed to contain such as plastic. I set out to build a brand that promoted awareness within in the beauty industry about waste, recycling and making sustainable choices. It has been a long road and I definitely get push back. People inevitably want to do what is easy as opposed to what is right. Being the kind of leader who makes my Stylists think about our choices has not always been easy. It also requires a very special team, but… I have found it and boy are we making waves!

First I committed to Beauty Brand Kevin Murphy which has an ENTIRE web page dedicated to ” The Choices We Make” which is heavily littered  with sustainability and waste reduction efforts. It’s also a plus that Kevin Murphy is a very effective hair care line. Their treatments are amazing and all of their products work wonders in so many ways I can’t even begin. That is a whole other article.

All of your Stylists here at Pomme are also Certified Sustainable by Green Circle Salons.  We recover and re purpose 95% of beauty waste created in this salon. This includes items such as left over color, foils, hair, color tubes and more.

The other thing i pay close attention to is how many disposable items we use. We recently switched our disposable gloves out for reusable. Our Esthi uses washable cotton rounds, and we offer a Retail Recycling program where our clients can bring their shampoo and conditioner bottles back in and fill them for a discount.

 

Through this process I built a really strong belief in branding and want to encourage everybody to brand their business in whatever direction they feel passionate about. In the meantime if you would like to support our sustainability efforts pleas book your appointments through the salon by visiting our website at pommespa.com.

xoxo,

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